This very good tip from blogger John Haydon definitely seems worth a try for those of you who are responsible for both an e-newsletter and a Twitter account. He does a good job of explaining how to do it in a short video.
These tips from nonprofit blogger Kivi Leroux Miller are pretty much common sense, but still it’s helpful to have them assembled in this clear way. Check ’em out.
Researchers from the Korea Advanced Institute of Science and Technology have concluded that Twitter is really more of a news outlet than a social network. Here’s a somewhat user-friendly slide show they created to explain their report or you can check out this shorter, even more user-friendly article by NetworkWorld.
The researchers analyzed 41.7 million publicly available user profiles, 106 million tweets and 4,262 trending topics. Two of the key findings that back up their conclusion are:
- Only 22.1% of users follow each other, which, they point out, is much lower than other social networks like Flickr (68%) or Yahoo! 360 (84%)
- About 85% of tweets were news related
Of course, the important missing piece in this research is all the private profiles that they couldn’t access, where presumably more actual social interaction is going on. I’m not sure what the ratio of private to public Twitter profiles is (though that’d be good to know), but I suspect the vast majority are public.
For those of us who have fundraising as a component of our jobs, this article on Mashable.com is very helpful for helping you determine whether and how to use Twitter for that task. Here are a couple of excerpts:
“‘Raising money takes a lot more than getting Ashton Kutcher or someone with a lot of followers to tweet about your charity,’ said Twestival creator Amanda Rose. ‘That’s not Twitter fundraising; that’s creating buzz and awareness. Twitter fundraising is getting people involved with your mission on a real grass-roots level.’
“Whether it’s a tweetup, a festival, a rally, or a concert, having an offline component tied into your fundraising practice is vital. … Rose says that having a strong offline component is what makes people want to donate their time and energy to Twestival. … ‘I’d like to see charities start to use apps like foursquare to tie in geo-tagged fundraising initiatives, or Social Scavenger for charity challenges,’ shared business consultant Danny Brown. ‘A user online could be following instructions on a web feed, and directing the user on the ground to where a challenge is for donation dollars or items.’”
Universities and Colleges.org has done an analysis of colleges and universities currently using Twitter. It provides rankings like “Top 10 by Number of Followers” and a corresponding “Bottom 10 by Number of Followers.” The UW only appears in one of these lists; we’re #9 on the “Top 10 by Number of Users Following,” so we appear to be really engaged Twitter users. In fact the analysis notes, “Most colleges who follow many users are also among the most prolific tweeters.” Here’s an excerpt:
“Colleges with the most popular Twitter presences (measured by number of followers) were frequently not among the most active (measured by the number of tweets and number of accounts following). A high number of followers was generally correlated with an extremely strong academic reputation or extremely large student body. The 10 colleges with the most followers are all either prestigious private schools or massive public universities. The colleges with the fewest followers were generally smaller and lesser known schools.”
UWTV’s Andre Tan sent me this link to statistics and demographics compiled by a company called Sysomos, which does social media analytics. Here are a couple of tidbits from their research:
- 72.5% of all users joined during the first five months of 2009
- 21% of users have never posted a Tweet
- 15% of Twitter users who follow more than 2,000 people identify themselves as social media marketers
It’s worth taking a look at the rest of their data if you’re interested in understanding the Twitter universe.
Thanks for the tip, Andre!