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Print to Web

Posted by Elise Daniel on June 17, 2009 at 12:29 pm 

In case you didn’t see this come through on the CASE Communications listserv, HigherEdExperts.com published the results of a survey it conducted earlier this year about the state of print and electronic publications in higher education. Here’s a caveat of sorts: I participated in this survey, however I found it a bit challenging because it presumed a fairly detailed knowledge by participants of marketing and communications decisions being made in multiple departments: alumni, media relations, admissions, etc. So I ended up giving speculative answers in some cases.

Still, I thought y’all might be interested in their findings. Here are a couple:

  • “82% of survey respondents (vs 77% in 2007) state that their institutions are relying more on electronic publications (Web, blog, email, PDF, RSS, etc) to reduce the budget of print publications”
  • “There is a significant trend across most publications to have them in electronic format only. The main publication types showing this trend are: Newsletter (43% vs 29% in 2007), Press Kits (21% vs 10%), Financial Aid Handbook (19% vs 8%) and Student Handbook (25% vs 18%).”
Posted by Elise Daniel
June 17, 2009 at 12:29 pm
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Posted by Elise Daniel on June 11, 2009 at 2:56 pm 

This article by Karine Joly, a Web marketer, covers some of the most important things to think about as you begin re-examining your print publications and deciding which to replace with electronic versions. In brief, the five steps she recommends are to:

  1. Get the facts straight about your existing publications.
  2. Ask readers and target audiences about their preferences.
  3. Determine possible cost-saving options for mission-critical print publications.
  4. Figure out different electronic options for other print publications.
  5. Share your decisions with stakeholders, target audiences, and readers.
Posted by Elise Daniel
June 11, 2009 at 2:56 pm
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