With all the attention Facebook (which recently surpassed 500 million users) and Twitter garner, it can be easy to let LinkedIn slip our minds. Yet, all along it has steadily gained market share and value, as this Bloomberg article discusses.
Many of us don’t give a lot of thought to LinkedIn or our presence on it. But it’s still a pretty active social networking site—it has more than 60 million members worldwide—and it’s one we should continue to keep an eye on. This article on the Intellectual Property Marketing Blog has some insightful tips about how to use LinkedIn more effectively as a marketing tool. Specifically, it discusses:
- Boosting your search engine optimization.
- Promoting your blog feed.
- Creating LinkedIn ad campaigns.
- Using events to engage.
- Using groups to connect.
- Getting recommendations.