These tips from nonprofit blogger Kivi Leroux Miller are pretty much common sense, but still it’s helpful to have them assembled in this clear way. Check ’em out.
This warning is more for how you personally use Facebook rather than how you manage Facebook pages, but since you can’t really do one without the other, I thought this was worth sharing. Apparently, the way Facebook rolled out its “like” feature has made it very easy for developers to create Like buttons that can link anywhere on the Web, not just within Facebook. As a result, it’s very easy to use this as a way send people to a page where they will unwittingly pick up a computer virus. Articles on the ReadWriteWeb blog and one of the Sophos blogs explain the situation pretty well. Bottom line: “like” carefully!
Last week, Facebook broadened its reach to allow people without Facebook accounts to be able to view more profile information than they could in the past. If you have a Facebook profile, this is a good time to go check your privacy settings. (Look for the Settings link in the upper-right corner of your profile.) If any of your privacy settings are set to “Everyone”—which, unfortuately for those aren’t paying close attention, is the default setting for profiles—then anyone who searches for your name on the Web will be able to see that information, even if they aren’t logged into Facebook and aren’t one of your “friends” or in your Facebook network. The Facebook site offers a more detailed explanation of how this works and what it means.
My thanks to Hall Health’s Heather Larson for bringing this to my attention by posting a link to this New York Times article.
As of midnight Eastern Time today, Facebook began allowing admins of fan pages with 100 or more fans to register for vanity URLs or “usernames,” as Facebook calls them. So, if you’re an admin for a Facebook page, make sure to register your page soon at http://www.facebook.com/usernames to ensure that you get the one you want before it gets taken. There’s a link to “learn more” on that page if you need additional information about this feature.
Usernames have to be at least five characters long and can only contain alphanumeric characters. FYI, they don’t say there’s an upper limit on characters but I was unable to register “UniversityofWashington” so I had to go with “UofWA”—kind of annoying.
While you’re at it, be sure to register your personal Facebook profile too, if you haven’t already.
This article on Mashable.com cites the following five companies as examples of how to run a successful Facebook fan page:
- Red Bull
The author concludes: “The key takeaways are that you have to know your audience, you have to provide quality, regular content, you need to encourage discussion and engagement, and you must not take yourself too seriously.”