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Posted by Elise Daniel on July 29, 2010 at 4:26 pm 

EmailStatCenter.com is a statistics-lover’s dream, at least when it come to statistics about e-mail marketing. They gather data points from various sources about various industries, including nonprofit organizations. Here’s a recent stat I saw in their e-newsletter that demonstrates the kind of cool and useful stuff they provide:

“Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR. -GetResponseEmail Marketing and Social Media Integration Report‘ (2010)”

Posted by Elise Daniel
July 29, 2010 at 4:26 pm
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