This article from Mashable.com offers good food for thought for those interested in entering that field or at least getting up to speed. And even for those of us who already do social media marketing, there are a few good ideas to keep in mind.
This quote from Sophia Aladenoye, a digital strategist at Ogilvy Public Relations, is a good example of the advice you’ll find:
“My top tip would be to always engage with people. I have seen this, time and time again, that those who are in the social media industry and who wish to break in are individuals who actually like people and like talking to people. Those are the ones who I see thriving in this industry — it is called ’social’ for a reason. Even if you consider yourself an introvert, there should be a part of yourself that still reaches out to people.”