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Posted by Elise Daniel on June 11, 2009 at 2:56 pm 

This article by Karine Joly, a Web marketer, covers some of the most important things to think about as you begin re-examining your print publications and deciding which to replace with electronic versions. In brief, the five steps she recommends are to:

  1. Get the facts straight about your existing publications.
  2. Ask readers and target audiences about their preferences.
  3. Determine possible cost-saving options for mission-critical print publications.
  4. Figure out different electronic options for other print publications.
  5. Share your decisions with stakeholders, target audiences, and readers.
Posted by Elise Daniel
June 11, 2009 at 2:56 pm
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