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Posted by Elise Daniel on June 17, 2009 at 12:13 pm 

For those of you who work with deans, VPs or other “VIPs” who are considering hopping on the Twitter bandwagon, you and they should check out this Mashable.com article. It’s written by the CEO of a “brand engineering” company, whatever that is. In short, the habits he cites are:

  1. They are their brand’s conscience
  2. They don’t sell – They share
  3. They are real human beings (Elise chiming in: This is my personal favorite.)
  4. They write well
  5. They commit
Posted by Elise Daniel
June 17, 2009 at 12:13 pm
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