Researchers from the Korea Advanced Institute of Science and Technology have concluded that Twitter is really more of a news outlet than a social network. Here’s a somewhat user-friendly slide show they created to explain their report or you can check out this shorter, even more user-friendly article by NetworkWorld.
The researchers analyzed 41.7 million publicly available user profiles, 106 million tweets and 4,262 trending topics. Two of the key findings that back up their conclusion are:
- Only 22.1% of users follow each other, which, they point out, is much lower than other social networks like Flickr (68%) or Yahoo! 360 (84%)
- About 85% of tweets were news related
Of course, the important missing piece in this research is all the private profiles that they couldn’t access, where presumably more actual social interaction is going on. I’m not sure what the ratio of private to public Twitter profiles is (though that’d be good to know), but I suspect the vast majority are public.
EmailStatCenter.com is a statistics-lover’s dream, at least when it come to statistics about e-mail marketing. They gather data points from various sources about various industries, including nonprofit organizations. Here’s a recent stat I saw in their e-newsletter that demonstrates the kind of cool and useful stuff they provide:
“Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR. -GetResponse ‘Email Marketing and Social Media Integration Report‘ (2010)”
This Mashable article offers some very useful tips for maximizing the chances that your website will render successfully on your visitors’ mobile devices. This is especially good information for us to have given the reality of our very limited resources.
Here’s an excerpt:
“Narrow your focus: Instead of trying to support every platform out there, set out some goals for your site and your potential customers. For instance, if you know that most of your users are going to be using an iPhone, focus on making an iPhone-enhanced version of your site first. Conversely, if you get a lot of traffic from parts of the world like Asia, the Middle East and South America, you may want to focus your primary efforts on Symbian.”
P.S. If you have Google Analytics embedded on your site, you’ll be able to see which mobile devices are most frequently accessing your site. For the UW home page, it’s the iPhone by a pretty wide margin. Between late April 2010 and late June 2010, there were 11,500 visits by iPhone users and just 1,000 by BlackBerry users.
With all the attention Facebook (which recently surpassed 500 million users) and Twitter garner, it can be easy to let LinkedIn slip our minds. Yet, all along it has steadily gained market share and value, as this Bloomberg article discusses.
This article from Mashable.com offers good food for thought for those interested in entering that field or at least getting up to speed. And even for those of us who already do social media marketing, there are a few good ideas to keep in mind.
This quote from Sophia Aladenoye, a digital strategist at Ogilvy Public Relations, is a good example of the advice you’ll find:
“My top tip would be to always engage with people. I have seen this, time and time again, that those who are in the social media industry and who wish to break in are individuals who actually like people and like talking to people. Those are the ones who I see thriving in this industry — it is called ’social’ for a reason. Even if you consider yourself an introvert, there should be a part of yourself that still reaches out to people.”
What does the UW mean to the state? $9.1 billion! Get details on our new Economic Impact Report page, which includes links to the report (PDF), FAQs and a Powerpoint presentation.
Fun fact: Weather data for the UW home page now comes from the rooftoop of the Atmospheric Sciences building. Learn more >
Our Web Team is pleased to announce that our first set of updates to the header/footer wizard is now available. The updates are mostly content-oriented, but there are a few XHTML and CSS validation fixes as well. Learn more on our UW Web Redesign Blog. Go >