Admissions | UW Medicine | News | Sports | Alumni | Visit the UW | Home Directories | Calendar | Maps     UW Bothell | UW Tacoma
UW Marketing Toolkits header

Posted by Carla Spaccarotelli on March 26, 2010 at 3:59 pm 
Posted by Elise Daniel on March 23, 2010 at 5:02 pm 

Most of us are fortunate not to have to deal with a lot of controversial postings on Facebook and elsewhere. However, abusive behavior is something all of us who manage social networking presences should look out for. Today I ran across a helpful blog post by a woman who’s been managing a Facebook page that draws a lot of hateful postings. Here’s an excerpt:

“Freedom of speech is important, but you have to make a tough decision about when one person’s inflated ego and political or social beliefs trumps thousands of others in your community. There are many, many other places on the Web where they can go rant. You will need to decide when you no longer want them ranting on yours for the greater good of your community.”

Posted by Elise Daniel
March 23, 2010 at 5:02 pm
Meta divider graphic
Posted by Elise Daniel on March 19, 2010 at 12:40 pm 

Many of us don’t give a lot of thought to LinkedIn or our presence on it. But it’s still a pretty active social networking site—it has more than 60 million members worldwide—and it’s one we should continue to keep an eye on. This article on the Intellectual Property Marketing Blog has some insightful tips about how to use LinkedIn more effectively as a marketing tool. Specifically, it discusses:

  • Boosting your search engine optimization.
  • Promoting your blog feed.
  • Creating LinkedIn ad campaigns.
  • Using events to engage.
  • Using groups to connect.
  • Getting recommendations.
Posted by Elise Daniel
March 19, 2010 at 12:40 pm
Meta divider graphic
Posted in Best Practices, LinkedIn
 
Posted by Carla Spaccarotelli on March 5, 2010 at 12:40 pm 
Posted by Carla Spaccarotelli
March 5, 2010 at 12:40 pm
Meta divider graphic
Posted by Elise Daniel on March 1, 2010 at 2:51 pm 

For those of us who have fundraising as a component of our jobs, this article on Mashable.com is very helpful for helping you determine whether and how to use Twitter for that task. Here are a couple of excerpts:

“‘Raising money takes a lot more than getting Ashton Kutcher or someone with a lot of followers to tweet about your charity,’ said Twestival creator Amanda Rose. ‘That’s not Twitter fundraising; that’s creating buzz and awareness. Twitter fundraising is getting people involved with your mission on a real grass-roots level.’

“Whether it’s a tweetup, a festival, a rally, or a concert, having an offline component tied into your fundraising practice is vital. … Rose says that having a strong offline component is what makes people want to donate their time and energy to Twestival. … ‘I’d like to see charities start to use apps like foursquare to tie in geo-tagged fundraising initiatives, or Social Scavenger for charity challenges,’ shared business consultant Danny Brown. ‘A user online could be following instructions on a web feed, and directing the user on the ground to where a challenge is for donation dollars or items.’”

Posted by Elise Daniel
March 1, 2010 at 2:51 pm
Meta divider graphic
Posted in Best Practices, Twitter