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Posted by Carla Spaccarotelli on February 24, 2010 at 11:53 am 
Posted by Carla Spaccarotelli
February 24, 2010 at 11:53 am
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Posted by Carla Spaccarotelli on February 24, 2010 at 11:50 am 
Posted by Carla Spaccarotelli on February 22, 2010 at 4:44 pm 
Posted by Carla Spaccarotelli
February 22, 2010 at 4:44 pm
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Posted by Carla Spaccarotelli on February 22, 2010 at 4:41 pm 
Posted by Carla Spaccarotelli
February 22, 2010 at 4:41 pm
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Posted in Pride Points, Profile and Facts
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Posted by Carla Spaccarotelli on February 22, 2010 at 4:39 pm 
Posted by Carla Spaccarotelli on February 22, 2010 at 4:37 pm 
Posted by Carla Spaccarotelli
February 22, 2010 at 4:37 pm
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Posted by Elise Daniel on February 19, 2010 at 11:44 am 

A Web site called Social Media Governance has posted copies of the social media guidelines of various companies, government agencies and nonprofits. This may be of interest if you’ve been asked to help establish guidelines for your unit.

Posted by Elise Daniel
February 19, 2010 at 11:44 am
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Posted by Elise Daniel on February 16, 2010 at 4:32 pm 

In this white paper, MarketingExperiments offers several good tips for how to get recipients of your e-mail messages to click your links. (One thing to be aware of, though: Their focus, and language, is from the for-profit marketing realm.) Here’s one of them, which they illustrate with a specific example in the white paper:

“Effective communication in every medium unfolds in a logical, orderly way. A comedian would never start a joke with a punch line, a magician would never start a trick by showing his assistant already sawed in half, and marketers should never start an email message with a direct sales pitch.

“Effective email messages that drive customers to action are little more than engaging conversations. By assigning a goal to each piece of your email (’From:’ field, subject line, headline, etc) that allows it to build on the piece before, you can guide your customers to the desired action.”

Posted by Elise Daniel
February 16, 2010 at 4:32 pm
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Posted by Elise Daniel on February 5, 2010 at 12:31 pm 

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Posted by Elise Daniel
February 5, 2010 at 12:31 pm
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Posted in E-mail Marketing
 
Posted by Carla Spaccarotelli on February 3, 2010 at 3:51 pm 

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