Feb
24
Leave a commentFebruary 24, 2010 at 11:53 am
Tagged with academics, business, UW Bothell
Feb
24
February 24, 2010 at 11:50 am
Tagged with environment, sustainability, UW Tacoma
Feb
22
February 22, 2010 at 4:44 pm
Tagged with sustainability, UW Tacoma
Feb
22
February 22, 2010 at 4:41 pm
Feb
22
February 22, 2010 at 4:39 pm
Tagged with environment, sustainability, UW Tacoma
Feb
22
February 22, 2010 at 4:37 pm
Tagged with environment, sustainability
Feb
19
A Web site called Social Media Governance has posted copies of the social media guidelines of various companies, government agencies and nonprofits. This may be of interest if you’ve been asked to help establish guidelines for your unit.
Feb
16
In this white paper, MarketingExperiments offers several good tips for how to get recipients of your e-mail messages to click your links. (One thing to be aware of, though: Their focus, and language, is from the for-profit marketing realm.) Here’s one of them, which they illustrate with a specific example in the white paper:
“Effective communication in every medium unfolds in a logical, orderly way. A comedian would never start a joke with a punch line, a magician would never start a trick by showing his assistant already sawed in half, and marketers should never start an email message with a direct sales pitch.
“Effective email messages that drive customers to action are little more than engaging conversations. By assigning a goal to each piece of your email (’From:’ field, subject line, headline, etc) that allows it to build on the piece before, you can guide your customers to the desired action.”
Feb
5
View past editions of the e-newsletter Marketing Matters.
2012
2011
2010
2009
2008
Feb
3
February 3, 2010 at 3:51 pm