“If you are tweeting or blogging on behalf of an organization sign your name at the end of the post so your community makes a connection to the different people blogging or tweeting. Don’t pretend you’re somebody else like the Executive Director. People can see right through it and will call you out on it which can be embarrassing. For example, when Joe Trippi is not able to be on Twitter, he asks his staff to tweet timely news on his behalf and sign their own name at the end of the tweet.”
My thanks to Zoe Williams from the UW Dept. of Economics for bringing this to my attention!