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Posted by Elise Daniel on April 29, 2009 at 2:57 pm 

I saw this in a posting by Jason Baer, a social media and e-mail marketing consultant, and thought it made an excellent point: “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization”

Here’s the link to the rest of his article: http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/

Posted by Elise Daniel
April 29, 2009 at 2:57 pm
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Posted in Best Practices
 
Posted by Elise Daniel on April 16, 2009 at 9:55 am 

This article on eWeek.com has the details. Here’s a quote from it, the point of which seems pretty obvious to me—more so than ”interesting”—but still…

“‘One interesting theory alluded to by several people in last week’s discussion was that the mainstream media attention on Twitter is really helping fuel its growth.’ Andrew Lipsman, an analyst with ComScore, wrote in a corporate blog posting on April 15. ‘And there may certainly be some merit to that. It seems you can’t get through a typical newscast anymore without some mention of Twitter.’”

Posted by Elise Daniel
April 16, 2009 at 9:55 am
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Posted in Best Practices
 
Posted by Elise Daniel on April 14, 2009 at 10:04 am 

This link comes from UWTV’s Andre Tan, a veteran Twitterer:  http://www.whosbloggingwhat.com/issues/2009/03172009/useful_twitter

It contains a wealth of links to helpful articles such as “The Dos and Don’ts of Promoting Your Business on Twitter” and “Tracking Your Traffic from Twitter.”

Thanks for your tip about these tips, Andre! :)

Posted by Elise Daniel
April 14, 2009 at 10:04 am
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Posted by Carla Spaccarotelli on April 14, 2009 at 10:01 am 
Posted by Carla Spaccarotelli
April 14, 2009 at 10:01 am
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Posted in Arts, Pride Points
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Posted by Carla Spaccarotelli on April 14, 2009 at 9:51 am 
Posted by Carla Spaccarotelli
April 14, 2009 at 9:51 am
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Posted by Carla Spaccarotelli on April 14, 2009 at 9:48 am 
Posted by Carla Spaccarotelli
April 14, 2009 at 9:48 am
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Posted by Elise Daniel on April 14, 2009 at 9:47 am 

This is from an article in the Chronicle of Higher Ed.
“This week officials at Ohio State University said they would stop deleting posts critical of the institution from its Facebook page. The Akron Beacon Journal reported that university officials said they had made a mistake when they deleted comments about the institution’s president, E. Gordon Gee.”
Our standard practice for the UW Facebook page is to let the conversation flow freely. Not only does that respect the culture of that medium but it also gives you good, unfettered insight into what’s on people’s minds with respect to your institution. If you’re a Facebook user, check out the spirited discussion about President Emmert’s Office Hours video that’s happening on the UW Facebook page.
The only times I’d remove postings to that page are if they’re totally off topic, having nothing to do with the University, or if they’re profanity-laden and disrespectful. Luckily I’ve only had to do the former, not the latter.

Posted by Elise Daniel
April 14, 2009 at 9:47 am
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Posted in Best Practices
 
Posted by Elise Daniel on April 7, 2009 at 10:55 am 

Richard Kilwien from UW Intercollegiate Athletics passed along this link to Online Degree World that lists 100 higher education resources on Twitter. The list doesn’t seem to be based on number of followers, though. Rather it seems to be based on quality of these particular feeds. In any case, it’s a good opportunity to keep an eye on the competition! And you don’t have to have a Twitter account to be able to view these. Here’s the link to the list:

http://www.onlinedegreeworld.com/blog/2009/top-100-edu-tweeters/

Thanks for the tip, Richard!

Posted by Elise Daniel
April 7, 2009 at 10:55 am
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Posted by Gina Hills on April 6, 2009 at 3:15 pm 

Here’s a tip from the latest OnTechNews:

Help the UW save trees and money; send e-mail instead of print. The Office of University Advancement and Creative+Communications are partnering with UW units to send professional-looking email messages to large lists of people, using a centralized Web-based tool called Convio.

Learn more. Check out our E-communications toolkit >>.

Posted by Gina Hills
April 6, 2009 at 3:15 pm
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Posted by Elise Daniel on April 1, 2009 at 4:48 pm 

As was discussed in the March Web Council meeting, your Twitter account shouldn’t just be a passive receptacle for your headlines. You also need to demonstrate that there’s a human being at the controls. Harry Hayward passed along this link to a helpful article that shows how to strike the right balance between auto-feeding headlines and maintaining personal interactions with your followers: http://www.lostremote.com/2009/03/30/things-ive-learned-about-twitter/

(Thanks, Harry!)

Posted by Elise Daniel
April 1, 2009 at 4:48 pm
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Posted in Best Practices