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Posted by Elise Daniel on February 17, 2009 at 10:39 am 

Determine where you stand

  • What % of your audience do you have e-mails for? Are they from the group you care most about?
  • Benchmark yourself against other UW groups and overall – look at your trend line. Find out how many e-mails you
  • collected last year and where they came from. How did you get those (events, forms, phone, direct mail, Web, publications, etc.)?

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Posted by Elise Daniel
February 17, 2009 at 10:39 am
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Posted in Best Practices