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Posted by Elise Daniel on March 1, 2010 at 2:51 pm 

For those of us who have fundraising as a component of our jobs, this article on Mashable.com is very helpful for helping you determine whether and how to use Twitter for that task. Here are a couple of excerpts:

“‘Raising money takes a lot more than getting Ashton Kutcher or someone with a lot of followers to tweet about your charity,’ said Twestival creator Amanda Rose. ‘That’s not Twitter fundraising; that’s creating buzz and awareness. Twitter fundraising is getting people involved with your mission on a real grass-roots level.’

“Whether it’s a tweetup, a festival, a rally, or a concert, having an offline component tied into your fundraising practice is vital. … Rose says that having a strong offline component is what makes people want to donate their time and energy to Twestival. … ‘I’d like to see charities start to use apps like foursquare to tie in geo-tagged fundraising initiatives, or Social Scavenger for charity challenges,’ shared business consultant Danny Brown. ‘A user online could be following instructions on a web feed, and directing the user on the ground to where a challenge is for donation dollars or items.’”

Posted by Elise Daniel
March 1, 2010 at 2:51 pm
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Posted in Best Practices, Twitter
 

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