The Brotman Baty Institute for Personalized Medicine has launched in Seattle with a goal of pursuing one of the most sought-after and elusive goals in science: Treatments tailored to individual patients. Named for Costco co-founder Jeff Brotman and his lifelong friend, Dan Baty, whose families made a combined $50 million gift to create the BBI, the institute will be a collaboration between UW Medicine, Fred Hutchinson Cancer Research Center, and Seattle Children’s. Researchers with the institute will work to discover personalized treatments based on patients’ individual genetic and molecular profiles. Dr. Jay Shendure, professor of genome sciences at the University of Washington School of Medicine, will direct the BBI Institute. Read more from UW Medicine.