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photo by kathy sauber Jesse Eskenazi installs a banner for the Look up! campaign. |
By Peter Kelley
Reprinted from University Week, September 28, 2006
The UW Transportation Office has a question for bike riders and pedestrians alike: If you don't heed stop signs and traffic laws, what makes you think the other person will?
With the new school year, the Transportation Office has updated its rules of the road. It's no longer enough to dismount during class breaks when you ride in the bike/walk zone around the HUB -- now you need to walk your bike whenever pedestrians are present.
The change reflects a new, more serious approach to safety along UW walkways. And to make the point, UW Transportation is teaming with the UW Police and Metro Transit for a bike and pedestrian safety campaign called "Look Up!"
Elena Fox of the Transportation Office explained: "When we say ‘Look Up!' it's not to the sky -- it's look up and look at what is around you, at what is moving and what is not moving, what is safely navigable."
While the earlier emphasis focused on bikes, Fox said, the new approach embraces both bike and pedestrian safety, mixed with personal responsibility. "The message here is, in order for the entire campus to be safe for everyone, you have to take responsibility for yourself, every single person."
WARNING: Unsafe bicycle riding can be very expensive
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The Look Up! Campaign hosted an informational event in Red Square as part of the Dawg Daze activities. Participants were given free blinking safety lights, balloons, postcards with safety tips and even lollipops bearing the "Look Up!" message.
Key to the event was the opportunity for visitors to sit in the drivers' seat on a Metro bus. All were surprised to see that larger-than-life banners representing pedestrians disappeared into the drivers' blind spots. Over the years, many Metro drivers have noted the difficulty of driving campus routes and even requested transfers to other routes because of the apparent low awareness of traffic and pedestrian safety at the UW. Students and others on campus often wear headphones or talk on cell phones, which reduces their ability to notice and react quickly to traffic.
Fox said there will be "teeth" in the new policy, too. "The UW Police are right with us on this. They're going to enforce this," Fox added. Those violating the new policy may face a penalty of $81, the same amount as citations for other vehicles. Failure to wear a bike helmet -- it's the law, you know -- can prompt a fine of $30, but even such citations as defective or missing equipment or lacking lights in darkness are at the full $81 level.
Fox said, "This makes it much clearer -- that if (bike riders) are riding in a congested area, they are doing so outside of what is allowed."
For more information on the Look Up! information campaign and the revised rules of the road for the UW, visit online at http://www.washington.edu/upass/lookup/Look_up2.html.
BICYCLE SAFETY STARTS WITH YOU -- Information from the UW Police.Unsafe bicycle riding creates a hazard for
riders, pedestrians, and drivers. The University of Washington Police
Department Riding in the street
Riding on
sidewalks and pathways
GOOD: Purchase a U-shaped lock and lock it through the bike frame, front tire, and bike rack. U-shaped locks are more difficult and time- consuming to defeat. BETTER: Purchase a cable lock along with a U-shaped lock and secure your rear tire to the frame using the cable lock. A cable lock alone is easy for a bike thief to defeat. A combination of the two locks may deter bike thieves. - University of Washington Police Department |
table of contents | New Website | Look Up! | U-PASS Guides | Biennial Survey | Rain in the Rain | Vanpool Profile | Bike Locker Profile
Smart Card | Community Transit | Transit Changes
The U-COMMUTE News is published twice a year for staff and faculty. For additional information, visit our web site at http://www.washington.edu/commuterservices/index.php. Your suggestions and comments are welcome. Please contact the Transportation Office at upass@u.washington.edu, 206.543.0450 or Box 355212. |