Information and Marketing Marketing efforts are designed to inform the campus community about the many benefits of the U-PASS and using alternative commute modes.  Part of the yearly marketing effort includes a major campaign fall quarter when all students, faculty and staff receive the U-PASS User’s Guide and other information.   Advertisements in the student newspaper, quarterly mailings to new students and targeted campaigns to faculty and staff non-U-PASS holders are other marketing efforts.  In addition, all U-PASS brochures are stocked at eight commuter centers around campus for easy access. In September 1996, the U-PASS introduced its homepage on the World Wide Web where students, faculty and staff, and the world at large can get comprehensive and up-to-date information about the U-PASS program and other transportation issues.

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