U-PASS Reports

1996-97 U-PASS Results

Information and Marketing

A yearly comprehensive marketing and information plan is created to determine how best to inform the campus community about the many benefits of the U-PASS. Part of the yearly marketing effort includes a major campaign fall quarter when all students, faculty and staff receive the U-PASS User's Guide, and information about the fall transportation fair. Advertisements in the student newspaper, quarterly mailings to new students and targeted campaigns to faculty and staff non-U-PASS holders are other marketing efforts. In addition, all U-PASS brochures are stocked at nine commuter centers around campus for easy accesses.

In September 1996, the U-PASS introduced its homepage on the World Wide Web where students, faculty and staff, and the world at large can get comprehensive and up-to-date information about the U-PASS program and other transportation issues. The address is http://www.washington.edu/upass.