Tani Barlow, History/ Women Studies
In the Event of Women
I am writing a history of middlebrow social theory and its relation to transnational commercial advertising in the late Qing dynasty and Republican eras (circa 1890-1937). Part of my objective is to illustrate the advertising culture and the way it starred cute women using trade marked, imported commodities and a body of translated vernacular theories about society to voice the aspirations of professional elites. To show how advertising culture and popular sociology intersected I am collecting and archiving advertising campaigns in three Chinese locations, Shanghai, Manchuria and Tianjin/Beijing. My assistant Teresa Mares has already scanned several years of research and her final project is to enter the material I gathered from Tianjins newspaper.