Carrie EA Scott, Art History
Contemporary art is no longer contained on the museum wall, nor is it tied to the canvas. It is instead imbedded overtly as well as subtly into our daily lives. ArtTag proposes to be the first to embrace this transition, tagging Art in the urban environment using Radio Frequency Identification (RFID). ArtTag will make tags available so that anyone can identify art. These tags will then be activated so that when someone gets close to a tagged work of art, they receive a signal in the personal device they carry with them. That device -- whether it be a mobile phone, iPod, or Blackberry -- will notify them that there is art nearby, giving them some sort of vague description, or loose directions to the exact location of the art. In so doing, ArtTag will break down the boundaries between art and life and to some extent the boundaries between technology and life. This is, however, not supposed to be an art treasure hunt. ArtTag will consciously strive to maintain the integrity of work that exists outside of mediated boundaries. ArtTag won't arbitrate the direct experience that is such a key part to work that is situated in the world. As such, ArtTag will, in and of itself, become an art project that serves to highlight the many ways that people both conceive of and see art. ArtTag will paint a dynamic and truly universal picture of what can actually be called, the art world.