Jen White, Communications

Contact jenwhite@u.washington.edu

Superbowl commercialism

I am creating a short film for an honors seminar on mass media
objects (taught by Robert Tynes). I plan to take the spectacle of the
Super Bowl and show what it says about American consumers by cutting the
commercials together and showing sequences of images juxtaposed with
factoids about life in America (for instance, alcohol ads and the number
of people killed in drunk driving accidents each year). The project should
be no longer than five minutes. I am planning on using the ideals of
power, likeness, norms, gender roles and glass ceilings to portray
American consumerism.

It is a self-created and produced project.