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UW Brand

UW logos

The graphic components of the University signature logo system are: Block W logo, University wordmark and UW color palette.

The University Block W logo and the University wordmark must appear in the UW color palette only. They must not be altered in any way. Do not fill the logos with graphics or photos, or cover them with text or graphics, and do not change or approximate the fonts or make transparent.

The University wordmark is a custom letterform of the name “University of Washington.” It cannot be replicated through typesetting.

Together, the Block W logo and University wordmark are known as the University signature logo system. The system has three variations:

  • Stacked: uses the two-line University wordmark, is centered with or without the Block W logo above
  • Centered: uses the single-line University wordmark, is centered with or without the Block W logo above
  • Left aligned: uses the single-line University wordmark, the Block W logo is horizontally centered and aligned to the left of the University wordmark

For expanded guidelines, check out Logos 101.

Right click on the graphic descriptions to download.

University stacked signature

Use for UW endorsement/representation.

logo

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University Block W logo

Minimum size for the Block W logo is .25″ height or width.

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University Block W logo with registration mark

Use the Block W with registration mark whenever the Block W is used as a graphic element on retail merchandise or when used as a standalone graphic element on a poster, t-shirt, premium item, or other instance where the complete logo and school/college or unit logos are absent.

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University wordmark stacked

Use in conjunction with the Block W logo

logo

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University centered signature

logo

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University wordmark centered

Use in conjunction with the Block W logo. Minimum size for the University wordmark is 1″ wide.

logo

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University left-aligned signature

Minimum size for the University wordmark is 1″ wide.

logo

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