UW Brand

Campaign email signatures

Copy and paste this template (from name through logo) into the signature tool in your email program, then replace the generic information with your own. It is not necessary to include all contact information or to list the information in the exact order in the examples below.

The recommended font is Open Sans and can be downloaded from the Typography webpage if it’s not currently on your operating system, otherwise use Calibri, Arial or Verdana as a substitute font.


YOUR NAME (all caps, bold, font size 12pt, color gray)
Your title (font size 11pt, color gray)
Your department (font size 11pt, color gray)

Your building  Box 000000 (font size 11pt, color gray)
0000 Your Building Street, Building Floor/Suite  City, WA 00000-0000 (font size 11pt, color gray)
000.000.0000  /  mobile 000.000.0000  /  fax 000.000.0000 (font size 11pt, color gray)
email@uw.edu  /  washington.edu (font size 11pt, color gray)

Campaign Signature logo source URL: W Campaign signature for email

Example

Alanya Cannon
Director / Brand Management
University Marketing & Communications

UW tower Box 12345
1234 Brooklyn Ave NE S-5 Seattle, WA 98195-1234
206.123.1234 / cell 206.123.1234 / fax 206.123.1234
abcdefg@uw.edu / washington.edu
CampaignEmailSigGraphic-1007-final


Text only emails

If it’s necessary to default to text formatting for your email client rather than HTML, use the recommended Open Sans font.   If Open Sans is not currently on your operating system, it can be downloaded from the Typography webpage, otherwise use Calibri, Arial or Verdana as a substitute font.

When using the campaign tagline as text in your email signature, use title case (capitalizing the first letter of each primary word). Use an em dash with a space to separate the two parts of the tagline and a comma in between “For Washington” and “For the World”.

Keep the size of the font in your signature the same as what it is in the body of the email for Your Name and Campaign Tagline and reduce the font by 1 size for the middle section of your signature.

Text format signature example:

Alanya Cannon
Director / Brand Management
University Marketing & Communications

UW Tower Box 123456
1234 Brooklyn Ave NE, S-5 Seattle, WA 98195-1234
206.123.1234 / cell 206.123.1234 / fax 206.123.1234
abcdefg@uw.edu / Washington.edu

University of Washington
Be Boundless — For Washington, For the World