We wanted to share our new 30-second video—you may have caught its debut at the 2012 Homecoming game this fall. We're really proud of it, and we're going to be using it as much as we can. If you like it, share it with your friends!

If you love the UW, you will love UWAA membership.

Our mission is to support the UW and higher education in Washington state. As a member, you not only help support that critical mission, but you also enjoy unique benefits that are tailored for people who love the UW.

Special thanks to KEXP and UWTV for their generous support.

Music by Macklemore & Ryan Lewis
“Can't Hold Us" featuring Ray Dalton
2012 Macklemore, LLC