Colin Baden, Mark Pattison and Trina Turk and were photographed by Manuello Paganelli on Jan. 10, 2012 in Culver City, Calif.

THREE SOUTHERN CALIFORNIA-BASED UW ALUMNI come from different walks of life but share something in common: they are three of the most recognized names in the apparel industry. From left: Colin Baden, ’84, was a Seattle architect who is now president and CEO of Oakley, maker of luxury eyewear; former Husky and NFL football player Mark Pattison, ’84, is CEO of Maverick AP (e-commerce, merchandise & fulfi llment); and Trina Turk, ’83, who always wanted to be a fashion designer, designs and sells her own line of contemporary clothing for women.