Mission:

UW Trademarks and Licensing supports the UW community by

• promoting the brand
• protecting the marks
• providing excellent service

Promoting the Brand

through presenting a positive image of the University and expanding its global recognition by directing the production and placement of licensed merchandise and coordinating campus-wide marketing efforts.

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Protecting the Marks

by managing the use of the University's names, logos, and distinctive visual images, and enforcing high quality standards for emblematic products while ensuring favorable representation

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Providing Excellent Service

We are here to help you with any project you are thinking about. Feel free to contact us with any ideas, questions or comments that you might have. We look forward to hearing from you.

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Vision:

To become one of the nation's most recognizable institutions with n image that reflects the world-class learning, research and achievement of the University of Washington. Utilize the name of image of the institution to the further support the challenge learning environment informed by cutting-edge scholarship.

Values:

• Integrity
  
  Exhibit responsible global citizenship by ensuring that products bearing the institution's marks are fairly produced.
• Diversity
  
  Provide equal opportunities for all manufacturers to achieve licensee status and produce products bearing the institution's marks.
• Excellence
  
  Ensure a strong UW identity that represents the institutional values and standards.
• Collaboration
  
  Partner with UW departments and stake-holders to maximize opportunities to promote the brand and realize goals.
• Innovation
  
  Capitalize on new domestic and international product developments for maximizing sales of branded product.
• Respect
  
  Foster equitable and mutually beneficial relationships with licensees, retailers, and distributors.