Business Card Styles
UW Signature Style (3.5 x 2 inches)
This format is somewhat more contemporary in appearance and is designed to meet departmental and individual unit needs that may be more promotional in nature. The UW Signature card is printed on Neenah Classic Crest 80# Cover in Natural white.
Natural White with two colors of ink PMS 268 (UW purple) and Warm Gray 10.
The basic elements of the card include:
The UW mark: The mark is a visual symbol used to represent the University. This form of identification is less formal and more contemporary than the University seal.
The signature: The University name set in the Palatino typeface and combined in the proper relationship with the University mark is called the signature.
University Seal Style (3.5 x 2 inches)
This is a more traditional style that incorporates the University seal. The University Seal card is printed on Neenah Classic Crest Bright White 80# Cover with Black ink.
The basic elements of the card include:
The seal: The University seal is the official legal seal of the University. The seal is intended to be reserved for diplomas, formal University correspondence, and official documents and publications.
The UW logotype: When the formal name of the University is set in the Palatino typeface as shown with its unique letter and word spacing, it is known as the official logotype.
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