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Design/Illustration

The Design Process

Graphic design is the creative process that utilizes art and technology to communicate ideas. It begins with a message that, in the hands of a graphic designer, is transformed into visual communication that transcends mere words. By controlling color, type, symbols and photography, the graphic designer creates and manages the production of images designed to inform and persuade a specific audience."
    - The American Institute of Graphics Arts


Publications Planning and the Design Process

One of our goals is to help clients analyze their publications not only in terms of specific project objectives, but also in the context of their business plans, marketing objectives, and their role in the University. By working with you to assess your current position in the marketplace and identify goals for improving or maintaining that position, we can help you plan and design your communications projects to meet your goals.

A Compelling Design Communicates Your Message

Our experienced designers can work with you to create just about anything from a full-color poster or glossy annual report to a simple, effective single-color brochure or web site. Your Account Manager will work with you and the designer to meet your project's objectives and budget requirements.

We're flexible. We can assist with a range of services from working with you to identify creative directions for Copy Services projects, to designing electronic templates that allow you to implement newsletter effectively, to creating complex publications and full-scale graphic identity programs. In addition to our in-house capabilities, we have the best resources in the Seattle area available when special requirements are involved.

Our design portfolios and awards are on display throughout Creative Communications for your review. We would be happy to provide more information and show you our design area. Just call your Account Manager to make arrangements.


Contact Us:

Design/Illustration Contacts

           
 

University of Washington Creative Communications uwpubs@u.washington.edu