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Professional Staff Salary Survey
Public Information/Communications Benchmark Descriptions

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2012 Benchmark Job Group: Public Information/Communications
2012 Benchmark Title: GRAPHIC DESIGNER
UW Job Grade: 7 UW Payroll Code(s): 1697
2012 Job Summary: Responsible for the development and design and layout of published materials, including the use of specialty graphical design software packages, desk top publishing and related publishing tools. May include web publication but web publication is not the main focus of this job. Designs and produces printed materials, including design of graphics, artwork and illustrations. exercises discretion in determining design and lay-out copy. Other duties may include preparation of camera-ready and electronic files of copy/art for use in publications, editing and writing copy for publications, and determining content, schedule, design and distribution of publication. May include designing or layout out content for websites.
Reports to: Department or Program Head
Qualifications: Requires a Bachelor's degree in Graphic Arts or related field and two years of graphic design, illustration, or publication design experience. Proficiency with desk top publishing and graphics design software required.

2012 Benchmark Job Group: Public Information/Communications
2012 Benchmark Title: PUBLIC INFORMATION SPECIALIST (ENTRY LEVEL)
UW Job Grade: 5 UW Payroll Code(s): 9735
2012 Job Summary: Coordinates the production, dissemination, and presentation of information to the public.
Reports to: Department or Program Head
Qualifications: Requires a Bachelor's degree in English, Journalism, Communication, or related field and six months of related experience. Knowledge of personal computing environment, and online publishing desired.

2012 Benchmark Job Group: Public Information/Communications
2012 Benchmark Title: PUBLIC INFORMATION SPECIALIST (JOURNEY LEVEL)
UW Job Grade: 7 UW Payroll Code(s): 1537; 9737
2012 Job Summary: Write and edit communications material which requires special knowledge as well as initiative and judgment. May assist in establishing goals, objectives and strategies for implementation of marketing and communication projects.
Reports to: Department or Program Head
Qualifications: Requires a Bachelor's degree in English, Journalism or related field and one to two years of related experience. Proficiency with personal computing environment, and online publishing desired.

2012 Benchmark Job Group: Public Information/Communications
2012 Benchmark Title: PUBLIC INFORMATION SPECIALIST (Senior Level)
UW Job Grade: 8 UW Payroll Code(s): 1538; 9738
2012 Job Summary: Establishes long range goals, objectives, strategies and assumes a leadership role in initiating and implementing marketing and communication projects. Market news stories to the media with the goal of gaining the widest possible favorable exposure for the University.
Reports to: Department or Program Head
Qualifications: Requires a Bachelor's degree in English, Journalism or related field and four years of related experience. Proficiency with personal computing environment, and online publishing desired.

2012 Benchmark Job Group: Public Information/Communications
2012 Benchmark Title: PUBLICATIONS COORDINATOR
UW Job Grade: 7 UW Payroll Code(s): 1672; 9777
2012 Job Summary: Manages all aspects of communication projects for University clients, including writing, editing, design, production, marketing and distribution. Participates in meetings with academic and administrative staff to develop communication objectives and to define target audiences. May contribute to the development of publication content (i.e. text or graphics). Plans, directs, and coordinates the publication process. Tracks budgetary milestones of each project. Acts as client liaison with outside graphic design companies, advertising agencies and/or publishers. Reviews and corrects proofs. Ensures project adheres to copyright laws.
Reports to: Director or Assistant Director of Publications
Qualifications: Requires a Bachelor's degree in Communications, English, Journalism or related field and two years' editing experience. Graphic design and web development skills a plus.

2012 Benchmark Job Group: Public Information/Communications
2012 Benchmark Title: WEB INFORMATION SPECIALIST
UW Job Grade: 7 UW Payroll Code(s): 1687; 9687
2012 Job Summary: Responsible for writing, developing, editing and maintaining website content to keep the public informed of the organization's programs, accomplishments and point of view. Responsible for managing/performing website editorial activities including gathering and researching information that enhances the value of the site. Locates, negotiates and pursues content. Researches, writes, edits, proofreads and copyedits a variety of documents. Plans and sets up stories, features, information or data for online dissemination. May seek out content users to gather feedback for website improvement and enhancements.
Reports to: Reporting level may vary
Qualifications: Typically requires a BA (MA preferred) in English, journalism, communications or related field and two years of experience. Requires experience in production management, web page design, HTML, database management and web graphics types and standards.

 

2012 Salary Survey
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