Planning for Accessible Video and DVD

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For example, captions are used not just by people who are deaf, but by people in noisy environments such as gyms and bars. Audio description is useful for some people with learning disabilities who benefit form additional context.

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ad needs to be good coverage of all happening in scene---how important is visual in moving message forward.

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Lots of decisions are professional decisions

no firm criteria for how to do this

Helpful to have access to local contact in your target audience

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lower third keys should allow for captioning

develop script for video description (add l narration track) in pre-prod n phase with client input---in testimonial design script, but then need to design ad to match

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For example, if you are creating a documentary with several different individuals, you know in advance that each of those individuals will need to be introduced. While you may do that for sighted individuals with a title on the screen, you will need to do it auditorily for individuals who can t see. Planning a few extra seconds of time when editing will greatly increase your ability to insert those necessary introductions.

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